The Statistical Advantage.
Each time you search a word, phrase, question, recipe, song lyric, or anything else on Google you see a list of about ten results. Those ten listings are called your organic listings. This does not include any listing that contains the word “AD” or any of the shopping items shown off to the side
Statistics tell us that more than 70 percent of people click one of the websites that come up on the first page when they search for something via Google. Considering that Google processes more than 3.5 billion searches a day, that’s a lot of people clicking a website found in the first ten results of their search.
Furthermore, statistics tell us that more than 30 percent of all people click the very first result in the organic listings. When a person clicks a website link in the Google search results, it is often referred to as a click-through. Each site listed after the first one receives a smaller percentage of click-throughs than the last. By the time you reach the last website on the first page, less than 1 percent of people are clicking that link.
This all leads to one very obvious truth: the closer a site is listed towards the top the more visitors they will receive. More visitors is, of course, good for business. It means more leads, more sales, more brand awareness, and more profits in your pockets.
But how do you get your website to be listed as the number one site for a search term? Through search engine optimization.